With 7+ years of experience, I specialize in strategic product design, design leadership, and exceptional design craft, with a recent focus on generative AI. I’ve designed and shipped numerous B2B and B2C web and mobile apps at Posh (AI startup), Wayfair (ecommerce), Dick’s Sporting Goods (largest US sport goods retailer), LUMA Institute (online learning, acquired by MURAL), and SS&C Primatics Financial (SaaS fintech platform). My design background is multidisciplinary, including a B.A. in Industrial Design and Minor in Sustainability from Pratt Institute. Outside of work, I’m a former Team USA triathlete, crossfitter, dancer, birder, and vegan cook.

Email dianatsoydesign@gmail.com to contact me!